Genshin Impact broke new sales records this year, with developers miHoYo securing an incredible $$ 2 billion in player spending worldwide. A report by Sensor Tower found that this number was generated only by App Store and Google Play purchases. While official console and PC sales for Genshin Impact have yet to be published, that number is expected to rise further.
The news comes just days after Genshin Impact kicked off its official anniversary event! With an update that has since been met with outrage and disappointment. Despite this reaction, miHoYo shows no signs of slowing things down. Additionally, fans can expect many more content updates as the game enters its second year.
Genshin Impact breaks sales records
According to Tower Sensor, “Genshin Impact was the #3 mobile game in global revenue generation”. Which puts it behind only Honor of Kings and PUBG Mobile from Tencent. The mobile version even managed to beat Niantic's Pokémon Go, demonstrating just how popular miHoYo's free-to-play title is.
Of course, that's not all that surprising considering that Genshin Impact has broken sales records across the world - in fact, the game generated $ 1 billion in mobile revenue during its first six months alone. Since then, the free-to-play title has continued to reach new heights.
Unlike traditional console RPGs, Genshin Impact features character banners that reward players with a variety of characters. These banners require Acquainted Fates and Intertwined Fates - an in-game currency that allows players to potentially earn new 4- or 5-star units such as Kokomi and Baal.
Free Characters in Genshin
While players can go through the game with the free Genshin Impact characters, many fans often try their luck at the latest banners. This can be an extremely expensive affair, especially when the 5 stars you're looking for isn't a guaranteed drop. In fact, some players reportedly spent over $ 5k trying to get their favorite units.
Rare and powerful weapons are also distributed in the same way, while players can even spend Primogems to bypass certain time-limited content. Combine that with Genshin Impact's ever-growing roster of characters, expansive updates, and seasonal events – and you have an incredibly profitable business model.
There's certainly no denying how impactful MiHoYo's free-to-play has been on the mobile market, and we'll likely see more exciting developments from the team in the years to come.
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