What is the secret behind the exponential success involving Marvel? In 2019, with the release of the movie Avengers: End Game, the company managed to take the place of the movie Avatar and became the holder of the most profitable movie in theaters with a billing of US$ 2,797,800,564, that's right, this movie alone took a billing of US$ 2,797,800,564. nearly three billion to Marvel's coffers.
We cannot forget that a little over 10 years ago, Marvel was in very bad shape and even sold some of its heroes, such as Spider-Man, currently Sony owns Spider-Man in theaters, the leap of cat in the life of the MCU was Disney entering the game, it may seem a lie, but 10 years ago the entire Marvel Universe was sold to Disney for 4 billion dollars, for comparison, the box office grosses of the last two films of the avengers (Infinity War and End Game) added together give a value of approximately US$ 4,800,00.00 (Four billion, eight hundred thousand dollars), that is, with these two films Disney earned the amount that bought Marvel and there would still be about eight hundred thousand dollars in change.
But was the secret to Marvel's success just Disney getting in on the act?
Well, in theaters I say yes, because if it weren't for Disney to enter the game and see incredible potential there, we would most likely not see box office records in theaters in MCU films, but we can't forget that in the comics the universe shared by Marvel was already a tremendous success among fans of Comics involving superheroes who seek to defend the universe, not only our universe, after all, there are multiverses in this fantastical world of comics.
Read too: Titans - Season 2 now on Netflix!
