During the pandemic, much of the world's population had to remain in social isolation in 2020. And with that, it created a new demand for affordable entertainment at home. Due to this scenario, mobile games have gained more reach due to practicality and accessibility. After all, there were many hours of gameplay, which generated 26% growth in the industry, according to data from companies specializing in market analysis.
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The growth of Mobile Games.
As the growth is so significant that the trend is to see this area of the industry changing the “mindset” in the coming years. In order to improve the experience of these players and, of course, expand this market that has already proven to have astronomical demand.
According to a survey carried out by Statista, a German market analysis company. About 2.4 billion people are playing mobile games this year-end 2020. In addition, it is also expected that by 2021 this number will reach 2.7 billion.
Furthermore, the survey also reveals that the total revenue of this market in 2019 was U$ 152 billion USD. These higher numbers are generated by all other gaming platforms together, such as consoles and PCs. A great example of this evolution in mobile growth is the game Among Us.
According to data from NPD, in December, concluded that there are 246 million users in the US alone. That is, this represents a growth of more than 18 million, since the 2019 survey. In all, gamers spent two hours more per week playing – from 13 to 15 hours.
According to the Games Market Dynamics report (also from NDP), overall US video game industry consumer spending continued to break records, reaching $11.2 billion in Q3 2020. An increase of 24% compared to the same last year period.
